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Trade journals, magazines, and newspapers are excellent sources for the latest business news and trends, and can sometimes be the only source for private company information.
Trade journals in particular focus on one industry and provide in-depth information on trends, new products and other topics of interest to people working in that industry.
The databases Business Source Complete, Factiva, and Proquest Business One listed below all offer a search limiter for trade journals. The Business Journals from American City Business Journals are all trade publications.
Business Premium Collection (ProQuest)
The most comprehensive business offering, comprising all content from: ABI/INFORM Collection; Accounting, Tax and Banking Collection; Asian and European Business Collection; Business Market Research Collection; and Entrepreneurship Database. With global coverage in business and economics, the collection features thousands of full-text journals, dissertations, and working papers, as well as trade publications, market research reports, and key periodicals such as the Wall Street Journal, Financial Times, and Economist.
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only.
Business Source Complete (EBSCO)
Scholarly, trade, and popular business publications covering all business disciplines. Includes market research reports, industry reports, country reports, company profiles and SWOT analyses. (Updated daily)
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only. This resource is also available for use by all Wisconsin residents through BadgerLink.
Factiva (Dow Jones)
Newspapers, trade and scholarly journals, TV and radio transcripts, and news wires from more than 200 countries in 26 languages. Information on publicly traded companies, industry ratios, trade associations, and relevant news articles is under the Companies/Markets tab. (Updated daily, dates vary by title)
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only. Licensed for 3 simultaneous users.
Proquest One Business
Online business library database of millions of full-text items across scholarly and popular periodicals, newspapers, market research reports, dissertations, books, videos and more. The database includes company, industry and country reports; in-depth analyst reports from J.P. Morgan; and scholarly journal and ebook coverage from hundreds of publishers. Includes full text of The Wall Street Journal, The Economist and the Financial Times. ProQuest One Business contains all content previously available in other databases, including Business Premium Collection, ABI/INFORM, and J.P. Morgan Research.
Access: Available to anyone on-campus. Available off campus for UW-Madison students, faculty and staff only.