Natasha Veeser named as Head of Communications for UW-Madison Libraries
The UW–Madison Libraries, Vice Provost Ed Van Gemert, is pleased to announce that Natasha Veeser, currently the Senior Public Relations Specialist for the UW-Extension, Continuing Education, Outreach and E-Learning (CEOEL) division, has been selected as the new Head of Communications for the Libraries.
“Natasha Veeser brings a broad communications background to the Libraries,” says Vice Provost Ed Van Gemert. “Her skills and experience, and her enthusiasm for the campus libraries, will resonate with library staff and the university communications community. She will be a valuable asset as we move forward with our strategic directions and will be instrumental in executing and maintaining external and internal communications efforts.”
Veeser’s work at CEOEL included managing public relations including online collaborative programs across Wisconsin; developing content and maintaining a comprehensive communications effort for the division; using social media, incorporating video, and other public relations tools to expand outreach and increase engagement; and managing the production of news releases for local, national, and international publications.
At the University of Kansas William Allen White School of Journalism and Mass Communications Veeser created, executed and managed extensive communications and outreach efforts ; managed key events and publications for the School of Journalism; and collaborated with other university departments, alumni, and staff to implement public relations initiatives. She was also a member of the executive team responsible for advising leadership on appropriate communication strategies and tactics.
Commenting on her appointment, Veeser said “It is a tremendous opportunity to join and work with the individuals responsible for the Libraries’ stellar reputation. I look forward to contributing to a team dedicated to growing the vision and leadership of the Libraries.”
Veeser’s appointment is effective August 13, 2014.